"Which story actually lands?" positioning test
Compare 3–5 versions of your positioning across ICP segments. See which story is most compelling, which words confuse people, and where you’re losing attention—before you update your website or sales deck.
Category:
Positioning / Narrative
3–5 days
Type:
Audience + Speak
What this experiment answers
Which positioning angle creates the strongest "this is for me" response
What language patterns confuse or lose your audience
Where different segments diverge in their preferences
Which proof points need to be front-loaded vs. buried
When teams use this
Common scenarios:
Before a rebrand or major website rewrite
When launching into a new market or ICP segment
After a product pivot when your old messaging feels misaligned
When sales feedback suggests the pitch isn't landing
When not to use this:
If your positioning is already validated and you're only tweaking microcopy, this is overkill. Use a lighter copy test instead.
How It Works
Define 3–5 positioning narratives
Run an Audience study across ICP segments
Measure clarity, resonance, and recall
Compare results and identify the strongest story
What You Get
• Confidence scores for each narrative
• Clear winner and runner-up positioning
• Language insights you can apply immediately
Common Pitfalls
• Testing too many narratives at once
• Mixing multiple value props into a single story
• Ignoring segment-level differences
Want to apply this to your product?
We'll tailor this recipe to your ICP, product, and launch timeline—and show you exactly what the output would look like before you commit.