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Compare 3–5 versions of your positioning across ICP segments. See which story is most compelling, which words confuse people, and where you’re losing attention—before you update your website or sales deck.
Category:
Positioning / Narrative
Type:
What This Answers
• Which positioning story is most compelling
• Which language causes confusion
• Where attention drops off across ICP segments
When Teams Use This
• Before a homepage rewrite
• Ahead of a rebrand or repositioning
• Prior to updating sales decks or pitch narratives
How It Works
Define 3–5 positioning narratives
Run an Audience study across ICP segments
Measure clarity, resonance, and recall
Compare results and identify the strongest story
What You Get
• Confidence scores for each narrative
• Clear winner and runner-up positioning
• Language insights you can apply immediately
Common Pitfalls
• Testing too many narratives at once
• Mixing multiple value props into a single story
• Ignoring segment-level differences
Want to apply this to your product?
We'll tailor this recipe to your ICP, product, and launch timeline—and show you exactly what the output would look like before you commit.